How to map these elements/dimensions of an organization?;
What are “they” doing?
How successful are “they” and why?
Who are “their” key players?
What is “their” financial strength?
What technology, intellectual property or patents do “they” hold?
How are “they” positioned in the industry?
What trends can we identify?
What relationships are key with the competition?
What changes internally do “they” have that may change the SWOT analysis?

"For all we know, Waldseemller could have had a complete rogue for a source who lied through his teeth and just happened to be right."

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